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Fashion’s Online Numbers Game: Faking an Audience

Fashion's Online Numbers Game: Faking an Audience

“The elfin teenager…has amassed an impressive following of 4 million readers with her blog Style Rookie.” – London’s Daily Mail on Tavi “I have no where near 4 million readers.” – Tavi Gevinson Despite a straightforward statement to the contrary, wildly inflated numbers about fashion blogs and websites abound. Sometimes the numbers come from the […]

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“I’m Not a Dropout”

"I'm Not a Dropout"

Collage by Jane Aldridge, Sea of Shoes “I am currently finishing up my English credit and will graduate with the rest of my class in 2010. Just setting the record straight…I didn’t drop out of school.” Jane Aldridge, the 17-year-old author behind the influential personal style blog Sea of Shoes, clears the air about implications […]

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Imran Amed's Signature9

Imran Amed's Signature9
The Business of Fashion editor introduces us to his signature style items

Diane Pernet's Signature9

Diane Pernet's Signature9
Fashion blogger and film festival creator, Diane Pernet, shares nine of her favorite things

Video interview with Vogue Paris editor Carine Roitfeld

90 Seconds with Carine Roitfeld
In a Signature9 exclusive, we catch up with the Vogue Paris editor-in-chief