World of Alfa Posts

Get Your Shoedazzle and Jewelmint: Are Celebrity Startups the New Celebrity Clothing Lines?

Get Your Shoedazzle and Jewelmint: Are Celebrity Startups the New Celebrity Clothing Lines?

The celebrity formula for fashion business is pretty linear: get photographed, get an endorsement deal or two under your belt, then strike a deal for your own fragrance or fashion label.

Celebrities have had varying degrees of success and involvement at each stage, but increasingly there’s an additional part to add to the equation: strike a deal for your own e-commerce venture. Making a shoe of the month, or necklace of the month club may not be the most revolutionary of ideas, but for celebrities looking to capitalize on their image it looks like the future of fashion endorsements is moving online.

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One Size Doesn’t Fit All: Why Custom Style Succeeds By Breaking Mass Fashion’s Rules

One Size Doesn’t Fit All: Why Custom Style Succeeds By Breaking Mass Fashion’s Rules

If you’ve ever dealt with shirt sleeves that were a little too short, or settled on a dress that was a little too tight, custom made or custom tailored clothing is an option worth exploring. Thanks to the internet, what was once an option only for the wealthy is finding its way into the mass market.

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Imran Amed's Signature9

Imran Amed's Signature9
The Business of Fashion editor introduces us to his signature style items

Diane Pernet's Signature9

Diane Pernet's Signature9
Fashion blogger and film festival creator, Diane Pernet, shares nine of her favorite things

Video interview with Vogue Paris editor Carine Roitfeld

90 Seconds with Carine Roitfeld
In a Signature9 exclusive, we catch up with the Vogue Paris editor-in-chief

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