CES Goes Fashion Forward

by YM Ousley

Lady Gaga, Jason Wu, Vivienne Tam. No, we’re not talking about Fashion Week, but the latest collaborations to come out of CES.

Lady Gaga for Polaroid (L) and the Gaga designed Monster Heartbeats earbuds

Known for their HDMI cables, tech manufacturer Monster has paired with Lady Gaga and Vivienne Tam for fashionable headphones. The Gaga designed Heartbeats earbuds are part of a special collection for (PRODUCT) RED Special Edition Beats Solo Headphones released under the Beats by Dr. Dre label.

Vivienne Tam, a geek chic veteran with a successful HP collaboration under her belt, will also release limited edition headphones with pricing and details announced during this February’s Fashion Week.

Also being released at fashion week is a point and click camera manufactured by General Imaging in partnership with First Lady design favorite Jason Wu.

Not to be outdone, the extravagant Lady Gaga’s other CES gig was announcing the relaunch of Polaroid, fashion’s favorite camera. Appointed creative director (which we see going much more smoothly than the Ungaro/Lohan pairing) for specialty products, Gaga will presumably have a hand in resurrecting the instant cameras that were discontinued last year.

The pop star has reportedly overspent by $3.2 million on her Monster Ball Tour, despite every show being sold out. As her father puts it, she now has a “real job” to put a dent in the debt.

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