Torch Sees Poor Launch Sales, Drops To Half Price On Amazon

It was just a few days ago RIM launched the BlackBerry Torch, the fist BlackBerry to run the new BlackBerry 6 OS. We liked the design of the new OS, and are fans of the social networking integration, but it seems that’s not enough to entice others to buy the Torch. Now, a few days after the launch some unconfirmed numbers from the launch are emerging.

Is the Blackberry Torch already going up in flames?

According to a report by the Wall Street Journal, the BlackBerry Torch only managed to sell 150,000 units at launch {Electronista}.  That may seem like a large number, but in terms of handset sales, it’s relatively nothing.  Most Android phones in recent memory have been selling out on day one, and the iPhone 4 sold a million on the first day.  All of those phones had issues with inventory, with phones being sold out for quite some time (sometimes sold out just from pre-orders).  The Torch, on the other hand, has no supply issues, unless stores have more stock of the phone than they planned to have, in which case it could be a bigger problem for RIM.

Along with the unconfirmed sales numbers, there’s another sign that the Torch isn’t doing as well as expected.  Amazon.com has lowered the price of the phone already.  Just five days after the phone went on sale for $199.99, Amazon is selling it for $99.99 with a two-year contract {Engadget}.  It brings the Torch more in line with the mid-range Android phones that have similar (or sometime even better) hardware specs, and a larger app ecosystem.  So if you wanted a Torch, now is a great time to pick one up.






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