Yelp (GASP) Rejects Google

Allow me to present a hypothetical:

The jock of your high school takes interest in that mildly popular chick in glee club who likes to give her opinion on absolutely everything. They flirt openly – in front of, like, every one – and their coupledom seems imminent. Then, suddenly, unexpectedly, unthinkably - glee chick abandons jock – and all the popularity and power that comes with him.

Yup, Yelp’s rejection of Google is kinda like that – except, Google wouldn’t have dated Yelp, they would have dominated and completely taken over Yelp. On the other hand, Yelp didn’t just reject a loss of independence, they turned down $500 million too.

The details are still fuzzy as to why Yelp wants to remain an independent single lady – even 500 million dollars the cheaper. But, the guys at TechCrunch are guessing that another suitor (Apple, Microsoft, etc.) has swooped in – making Google’s original offer less than worthwhile.

That’s what the kids call a burn.

Read the Full Story {TechCrunch}