Elle Magazine Editors Lay It All Out for MTV Reality Series
Reality TV, and reality-simulated TV is the most in-demand and engaging entertainment television has to offer.
Elle magazine has in the past voluntarily participated on the reality Project Runway and Stylista series, and now the mag’s hub in midtown Manhattan serves as the set for Whitney Port’s reality series, The City. Editor in Chief, Robbie Myers admits the company is calculated in its efforts to gain exposure.
Elle editors Joe Zee and 'the City' star Erin Kaplan
“I thought it was a good idea for us to do ‘Project Runway.’ That was not necessarily the popular view around here. But my feeling was that we should be in as many mediums as we could be as a brand when appropriate. We want exposure. I think we are very aware what makes interesting television.” she said. {Racked}
We agree. The personalities of editors in the Elle offices clash repeatedly, but definitely make good TV. Not all agree, and bigwigs like Anna Wintour, editor-in-chief of Vogue Magazine, have been notoriously private about their operations.
The bottom line is, advertising is advertising and numbers matter. Television reaches a much wider demographic than most glossies can achieve on their own, and Elle has reaped the benefits seeing audience numbers rise 35% in the last year. {NY Times} While the audience numbers for each of the shows fluctuates between smash hit, and lukewarm reception, a 2 million viewer flop to TV execs can still be a publicity boon for a magazine with a circulation just under 1.5 million. While we love some shows more than others, if reality TV gets more people interested in fashion, we say keep it coming!
