“Fashion’s Night Out” Gets An Encore

New York Mayor Michael Bloomberg has announced along with Vogue Magazine, the CFDA, and NYC & Co. that this year’s wildly successful Fashion’s Night Out will reprise next fall 2010.

Despite an initial tepid response from some merchants, the event proved to be much more lucrative than originally hoped for, with both shopper turnout and immediate sales figures soaring higher than expected.

Plans are to make the event next year even bigger and better than the first, with an emphasis on adding substance to the initiative to give Fashion’s Night Out some staying power after the novelty factor has worn off.

Read the full story {WWD}