Go Tweet Yourself

by Gabrielle Hennessey

The future of fashion is now.

Amid the frilly haystack rumpus at Chanel, the sexed-up Grace Jones warrior at Pugh and Balmain, and the return of laid-back sportswear basics at Stella emerged one more new runway trend: the fashion industry’s full-blown plunge into the world of technology.

Now that we’re [finally] entering the recovery phase after this financially catastrophic past year, perhaps it’s the frenzy to make up for lost time that has turned the concept of social networking into such a lucrative opportunity for designers. The international reach of platforms like Twitter and Facebook, when paired with the instantaneous nature of blogging, creates a monster of a marketing opportunity for companies when they so desperately need results, and quickly.

As concluded in last month’s “Future of Women’s Fashion” panel in NYC, the fashion industry’s only way forward is to make fashion accessible to more than just a privileged select few. We hope this booming foray into the internet will provide the push toward democratized, humanistic fashion that we so crave.

Read the full story {NY Times}

November 16, 2009