Adidas & Jeremy Scott Keep Sportswear/Designer Collaborations Exciting for Spring 2010

by Nicole Hulley

This rock & roll band leader themed collection from Jeremy Scott for Adidas is cool, sporty and reminiscent of Adidas most classic pieces. Following a lineup with Adidas designing footwear, Scott has broadened into women’s and menswear by putting a trendy and edgy spin on the Adidas hoodies and jerseys we all know and love. Speaking of love, we’re in it with the embroidered jacket on the bottom left with the serious epaulet action.

While they don’t always get the same level of fanfare as designer + fast fashion collaborations (think H&M or Target plus one of the gazillion designers they’ve worked with), designer athletic wear collections may be the new must have collaboration for designers.

Adidas seems poised to dominate the space. The Adidas Stella McCartney partnership is entering its 5th year; Y-3, the collection designed by Yohji Yamamoto may not be as daring as his runway pieces, but likely offers some financial stability while going through a much publicized bankruptcy. In short, designers get to continue being as creative or directional as they’d like on runways, while having more realistic (in terms of wearability and price) collections that pay the bills.

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February 3, 2010