Madonna’s ‘Material Girl’ Lineup Hits Shelves August 3rd

Madonna’s new teenage-rocker inspired collection named ‘Material Girl’ is launching at Macy’s on August 3rd. The chains, leather fringes, studs and dark hues are  signature of  the ‘Material Girl’ image.

Madonna say’s the line stems from her own daughter, Lourdes’ personal style. Lourdes – sure to need only a single name like her mom, contributes heavily to the project. Most recently, she joined the style blogosphere, bringing back memories of another young blogger (Tavi) whose been making impressive writing and style moves of her own. {Fashionista} We don’t see any similarities between the two outside of age range, but there’s always room for another fashion blogger. While we’re pretty sure it’s someone from Macy’s behind the Twitter account, the brand is geared towards any 13-25 year olds hanging out there who weren’t born in time for the original 80s fashion wave.

WWD adds that a certain actress in a “teen drama series” who has a punk-rock personal image is the Madge’s first pick to model the collection. {Collegefashion}

Check out Signature9 UK for preview photos of the Material Girl collection, and a breakdown of everything you need to know about the campaign.