Save or Splurge? Premium Denim from the Olsen Twins’ Label

Over the last few months we have seen major fluctuations in the fashion retail market, with many labels finding the tough economic times too much to handle, forcing the ones who’ve been able to survive to lower prices or offer more mass market merchandise.

Mary Kate and Ashley Olsen’s line, Elizabeth and James is rising to the occasion with a new 70’s inspired collection of denim under the name Textile. The jeans will retail between $235 and $245 at Intermix, Neiman Marcus and Bergdorf Goodman. {The Cut}

Like many other celebs (think Nicole Richie), The Olsen twins are finding success in their personal retail ventures and are now working to expand their multi-million dollar empire to incorporate the new collection.

In the fall, the Olsens will offer a full lifestyle collection for Textile. “We’re talking about the favorite things you want to wear with your jeans, like the ultimate flannel shirt. Elizabeth and James is a name the customers really relate to, to give them this other piece of their wardrobe, with the same brand, is an easy connect.” {Denimology}

We applaud the tenacity, but with denim lead brands like Rock & Republic filing for bankruptcy, and others like Chip & Pepper moving to licensing for survival, we’re not so sure if people are ready to move back to spending on denim with premium prices just yet.