Wine by the Glass To Go: Completely Crazy, Or Completely Genius?
Nothing beats winding down with a glass of wine after a hard day at the office.
Entrepreneur James Nash has come up with an inventive idea to help make reaching for that glass of vino more convenient.
Nash came up with a line of single-serving cups of wine when he identified the trouble people face when they want to enjoy a glass of wine but have to buy a bottle, and have a wine key readily available to do so. His M&S Le Froglet line of wine in plastic cups for British supermarket Marks & Spencer with peel-off lids was the perfect solution to this problem.
It was slow going for Nash when he first introduced his product, as most people were pessimistic shoppers would be open to the idea.
It seems the tide has turned for the inventor, as stores are seeing excitement, anticipation and curiosity for his featured French Shiraz, Rose and Chardonnay. Wineries who have picked up Nash’s product commented on its potential success saying, “Judging by the buzz in the shop I suspect that these may well be a hit, they look so off the wall that curiosity will force a purchase and then good old bourgeois convenience will take over. This is a new idea, and what it does have is the ability to do is to give the consumer a realistic portion and a more manageable drinking quantity which saves you spoiling a whole bottle for a glass.”
Obviously this concept does “change the perception of wine, but could also make a ‘ready meal for one’ a richer experience.” {Daily Mail}
Having never seen anything quite like this, we think it may be a trend that spreads. In a world of convenience, wine lovers may be ditching the corkscrew and peeling back their plastic lids instead. But whether it can win over proud wine snobs, who consider breaking open a bottle of Bordeaux superior to pulling the tab back on a can of beer, remains to be seen.
Tell us what you think about single-serve wine by the cup: does it take some of the integrity out of a fine bottle of wine, or is it just a smart idea for consumer’s fast-paced, ‘results now’ society?
