Denim Diapers? Huggies Gets into the Jeans Market

Have you ever looked at your baby’s diaper and thought “if there were only something I could do about that boring white diaper”? Weird question, right?

Not for Huggies. Introducing Huggies Little Movers Jeans Diapers!

Yes, this is really a product that had a New York City launch complete with (adorable) models and a runway.

Don’t worry, your baby won’t get diaper rash from all the denim rubbing up against their little bottom. It’s just denim print… so a photocopy of jeans, essentially.

They’re a bit over the top, but honestly, aren’t all new trends a little out there at first? We’re still not sure about the baby high heels favored by New Jersey housewife Teresa Giudice {Heelarious}, but if these do well perhaps it’s an indication that the premium denim market really is coming back.

Really, the biggest shocker is that this wasn’t the natural progression – or regression perhaps, of  the fashion meets everything capsule collections we’ve gotten used to over the years.

But starting at $10.99, we have no doubt it will be just as popular with style savvy moms and dads.