Gucci goes on Tour

by KS Frazier

mark-ronson-gucci-sneaker-1 Maybe it’s a publicity stunt or maybe it’s marketing- either way if you want to get a hold of Mark Ronson’s exclusive 18 sneaker styles in the GUCCI ICON-TEMPORARY sneaker collection, you will have to follow the brand.

The idea is to introduce a new limited edition sneaker at each international pop up store , held for only two weeks, starting with NYC then Miami, before moving to Europe and Asia. Like any world tour these items are going to sell out faster than Jonas Brothers tickets to a line of 12-year-old school girls. But what is the big deal afterall?

For starters they are made for exclusivity, so one literally has to travel to each pop-up store around the world for access to each style of shoe. If you are that lucky gent to grasp a pair, there is the option to have your initials embossed onto a customized leather tag on the shoe laces. These shoes are limited by time, distance and style. The tour starts October 24th. Good luck Gucci groupies!

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October 20, 2009