For The Boys: Thread & Heirs At Macy’s

Tearing a page directly out of Target’s handbook for success, the execs at Macy’s have decided to create a diffusion line — but for men, which few mass-market retailers have done before.

The line, called Thread & Heirs, will have guest designers each season and officially launches next year, with Ruffian designers Brian Wolk and Claude Morais christening the effort with capsule collections in spring and fall 2010.  With the combination of smart, H&M-comparable prices and the creative involvement of designers like Wolk and Morais, Thread & Heirs looks like a big hit and will surely help to rejuvenate the Macy’s market.

Read the full story {The Cut via NY Mag}