Zegna’s Upcoming Runway Show To Be Shown In 3D

Taking a page from brands like Burberry and Ralph Lauren, Ermenegildo Zegna will make their upcoming fashion show 3D.

James Lima, who was a visual consultant on 3D box office behemoth “Avatar,” will be in charge of the show which will combine a live performance with projected images of models and a 360-degree background. {Thread NY}

The men’s fashion brand isn’t the first to explore 3D technology as a means of making runway shows more interactive, but previous applications have usually come during women’s shows. With many brands looking to menswear for growth, tying fashion in with tech is a smart move though. It’s a move that will probably be necessary if brands hope to draw a larger group of potential shoppers into men’s fashion.

Z Zegna Spring 2011 images via Homme Times