Express Launches Honor Fragrance at Fleet Week Event

Just a few short weeks ago Express was out in full force on Wall Street to give a fashion show for financial professionals. This weekend, the trendy retailer took over another part of New York City.

Sailors who were visiting for the annual Fleet Week were honored by Express and GQ Magazine at the Intrepid Pier on Saturday, where samples of Express’ new men’s fragrance, Honor, were handed out by girls in Express sailor-inspired clothes. A twelve-foot replica bottle of the fragrance was also on hand for photo ops with attendees, who may see their picture in an upcoming issue of GQ. {HoneyMag}

With the launch party at the pier completed, Honor is now available in Express stores and online for $44.90 (1.7 oz) and $59.90 (3.4 oz). {TalkingMakeup}

Honor is the second men’s scent developed by Express. The fragrance was inspired by an “underground swank” scene and a 24-hour party cool lifestyle.

It’s too late to get your photo taken with the giant Honor bottle for a chance to be featured in GQ, but watch for sailor pictures in the magazine’s upcoming issues!