A Look at Lauren Conrad’s Style Ambitions

Lauren Conrad will be releasing her latest book, a style guide entitled Lauren Conrad Style on October 5, 2010, concurrently with her third novel, Sugar and Spice. This won’t be the reality television star’s first foray into the authoring world. In the past one year, Conrad has already released two novels – the first was the semi-autobiographical L.A. Candy, based loosely on her personal life, while the second was the aptly titled Sweet Little Lies, a continuation from the first book.

The former The Hills cast member has also tried her hands on fashion designing. In 2007, Conrad designed her own clothing collection called the Lauren Conrad Collection, financed by MTV and Tangerine promotions. Subsequently, in the fall of 2009 she produced an exclusive line for departmental store Kohl’s, called LC Lauren Conrad.

Conrad’s growing list of achievements is indeed impressive. At only 24, the former reality television star, fashion designer and author has a good number of accomplishments under her belt – 2 fashion lines, 4 books and a burgeoning bank account. According to Forbes, Conrad is currently raking in a healthy income of $1.5 million annually.

Yet, looking past these statistics, we aren’t sure if she can be exactly considered a “success”. Sure, based solely on financial indicators, Conrad is certainly doing very well for herself. And though it’s easy to look at Conrad as another person who’s just famous for being famous, she does seem to be putting real effort into her endeavors.  But a look at the bigger picture suggests all is not as rosy as her bank account would suggest.

Last year, the New York Times reported that Conrad’s first fashion line – Lauren Conrad Collection, will be taking a hiatus until 2010 with hopes that the line will go overseas. According to LC (as she is sometimes affectionately referred to by fans) herself, she would like “to give it (Lauren Conrad Collection) a whole new feel,” before continuing, “but that requires us to take a few seasons off.” {New York Times}

Conrad may like to refer to this break as an effort to take the collection away from public eye and improve it so that it comes back stronger. But this doesn’t remove the fact that the Lauren Conrad Collection was far from a spectacular success. Back then, fashion critics and fans alike complained that the line was overpriced. Casual dresses which were likely targeted towards her teen fan-base sold for upwards of $100. In a telephone interview, she admitted that the collection “wasn’t as accessible and affordable as I wanted it to be.” {New York Times}

So when news of her new book Lauren Conrad Style first broke out, we couldn’t help but wonder if Conrad is really the right person to turn to for style advice. She may have designed two clothing lines, but with celebrity fronted fashion labels, it’s often difficult to determine if the celebrities themselves do the designing, or merely just put their names up on a label while other people do the “dirty” work. Lauren Sherman over at Fashionista.com seems to think so too.

It may be premature for us to judge the book before it has even hit stores, so we’ll withhold a final verdict, but we can only applaud  Conrad’s determination to become more than just a reality television star.