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Abercrombie & Fitch Offers the Jersey Shore Cast An Anti-Endorsement Deal

While Mike “the Situation” Sorrentino battles it out with DILLIGAF over not endorsing their products, and simultaneously signs a new deal to shill prom tuxedos, there’s one company that has offered to pay him (and fellow Jersey Shore castmates) to not be seen in their clothes.

Abercrombie & Fitch issued a press release titled “Abercrombie & Fitch Proposes a Win-Win Situation,” which essentially asks Sorrentino not to repeat looks like the one above.

“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image.  We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand.  We have also extended this offer to other members of the cast, and are urgently waiting a response.”

{via Business Insider}

While we think the anti-endorsement offer is a smart move that gains a little bit of publicity from the incredibly popular MTV series, without being directly associated with the cast, we have to wonder if Abercrombie & Fitch have actually seen their customers lately.

Sorrentino is, for lack of a better descriptor, kind of a douchebag. Being kind, Sorrentino doesn’t seem all that dissimilar to some of the non-famous guys we see wearing A&F. And by “being kind” we mean that “some of” could actually be “most of,” and “dissimilar to” could be “exactly like,” but we are fans of the counter-culture marketing ploy so we’ll let the brand’s rose-colored view of their customer base slide.

On the bright side, the Situation can stencil in a “DILLIG” above the AF on his existing clothes and claim that he’s in compliance with his endorsement deal for the one company that actually wants him to wear their clothes. Sounds like a win-win after all.






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