More Details Emerge on the Target / Mulberry Collaboration

Many fashion and budget savvy women have been singing the praises of affordable retailer Target since the company began collaborating with high-end designers to produce limited-edition capsule collections. Target’s GO International have always been – well, international, but there’s a definite Brit kick lately. One of Target’s most recent collaborations was with Liberty of London, the famous high-end department store in London known for bright, floral-printed fabrics. The limited-edition collection was extremely well received, with the New York pop-up store receiving 11,000 shoppers who forced the retailers to pack up shop after everything sold out a day early. {Racked}

But, it seems that was only the beginning of the UK pairings. Signature9 UK knew that a collaboration with Mulberry was on the horizon for this coming holiday season, and now more details are beginning to emerge.

Mulberry, the British design house known mostly for its handbags and leather goods, is already a staple handbag in Britain. This isn’t the first collaboration the brand has done Stateside: there was a previous pairing with Gap’s RED campaign which featured classic shapes in jersey, rather than leather. Available from October 10th through Christmas Eve (let’s see if they last long enough to save last minute shoppers), these bags are expected to follow a similar path. Instead of bringing down the price by relying entirely on pleather, which can be hit or miss in terms of appearance, many of the styles will b offered in velvet or denim. {Fashionista}

Target will work primarily with Mulberry designer Emma Hill. Hill designed the Alexa Bag, one Mulberry’s best-selling bags, in honor of Alexa Chung, the British “It” girl who carried Mulberry bags for years. {suit101.com}