Beyonce’s House of Deréon and Betsey Johnson Revive the Fashionable Faux Ink of the 90s

Last Thursday kicked off of the 6th edition of the London International Tattoo Convention, where up to 20,000 attendees gather to learn and share ideas and innovations in the tattoo market. Industry insiders, tattoo artists and tattoo enthusiasts come together to marvel at the intricate workmanship, new technologies and professional insights that expand and update the industry yearly. In this past week not one, but two fashion labels are following the trend that Chanel kicked off last year, and have included temporary tattoos as part of their upcoming collections.

First, Beyonce and her stylist mother, Tina, have teamed up with airbrushing company, Temptu to create limited-edition body art kits for the House of Deréon Fall 2010 ad campaign. The temporary tattoos will be available this November 1st in Deréon’s signature fleur-de-lis icon, rock ‘n roll, jewelry, and spider designs. They are waterproof and created to last two to five days. The kits will range from basic to deluxe and will be sold for $16 to $34 at Sephora stores and online at, and, while supplies last. {Stylelist}

Betsey Johnson is the second designer to dabble in temporary tattoos, offering a recent collection of jewelry-deigned faux ink. The pearl, jeweled and chain-linked designs are created to mimic and exaggerate women’s accessories with an edgy, punk-rock twist. {High Snobette}

We aren’t sure how many people will rock the faux body art, but so far there is already a waiting list for Beyonce’s collection. Temporary tattoos are, of course, nothing super new – in the 90s they were all over the place. Unlike the temporary tattoos of the past, which often tried to appeal to a general audience, the latest versions are decidedly counting on more feminine details and designs. What about you? Would you revive the fake tattoo trend for fashion’s sake, or are you in favor of a more committed permanent inking?

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