Hey Bright Eyes

Cosmetics companies have built a $3.7 billion dollar industry around the pursuit for big, bright eyes (that’s how much annual mascara sales add up to) and lengthy lashes.

While Maybelline and Lancome fight it over the vibrating mascara market, South Korean artist Soomi Park is light years ahead – literally. With Halloween around the corner, bloggers have started taking notice of her LED eyelashes that are connected to sensors that activate when your head tilts to certain angles.

We’re still terrified of poking an eye out with a vibrating mascara wand, so we’ll remain on the sidelines for this look. For the more adventurous (we’re looking at you, Gaga) it would certainly brighten up the face.

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