MAC Cosmetics Brings Lady Gaga Back, Says Goodbye to Cyndi Lauper

Lady Gaga and Cyndi Lauper repped the MAC Cosmetics Viva Glam line this year, and the makeup company knows a good thing when it sees it. According to People StyleWatch, 2010’s campaign was MAC’s most successful to date. While the Gaga/Lauper pairing makes a lot of sense artistically, with the former’s wacky fashion choices getting a story nearly every time she changes her clothes [guilty], it’s clear who was more influential in the commercial success of the project.

Viva Glam is a series of lipsticks and lipglosses that see 100% of sales donated to the MAC AIDS fund, which supports men, women and children living with AIDS. The campaign has been trying to help those living with HIV/AIDS one lipstick at a time since 1994. Today, the MAC AIDS fund supports multiple programs around the world including community grants and harm reduction programs in North America, and grants to affiliates and partners around the world.

While Lauper may not grab as many paparazzi shots as Lady Gaga these days, the “Girls Just Want to Have Fun” singer has been a staunch advocate for LGBT youth through her True Colors foundation, and was particularly vocal for calling attention to the disproportionately high rates of HIV/AIDS among women while working with Viva Glam.

Gaga’s 2011 solo campaign will be styled by Nicola Formichetti, and shot by Showstudio’s Nick Knight.