Fashion brands were initially hesitant about social media, but the number of brands without a social presence is now dwarfed by those who’ve redoubled efforts towards gaining more fans and followers. So it shouldn’t come as too much of a surprise that Burberry, the first designer fashion brand to hit 10 million fans, has already taken advantage of the hours old Facebook timeline layout for their fan page.
A quick search shows that most brands are still attached to the old layout – and considering the speed at which fashion usually embraces anything new, that’s not much of a surprise. They won’t have too long to cling to the familiar: on March 31st all pages will get the timeline treatment. Though the fact that Facebook is discouraging overt promotions or headlines in favor of photography and visuals should make fashion and design brands feel right at home.
In case you need a bit of inspiration, here are a few timelines from some of our favorite fashion early adopters.