Calvin Klein Only Has Eyes for Lara

Just when you thought Lara Stone couldn’t get any hotter, the Dutch beauty, who is ranked the No. 1 female model in the world by Models.com, signed on to pose for Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans for fall, marking the first time in years the label has used one face to advertise all three brands.

Stone modeled for Calvin Klein in 2007 and has worked two of the brand’s runway shows.

“I have a long history with the Calvin Klein brand,” she said. “It was wonderful to work with the house again this year. It’s like being part of a family.” {Styleite}

A black and white close-up of Stone’s face shot by Mert Alas and Marcus Piggot for Calvin Klein Collection is the latest star in the label’s famous black and white images. Maybe it’s just us, but Stone seems to bear a passing resemblance to former Calvin Klein campaign star Kate Moss in the photo.

“I conceived my fall 2010 collection with a self-aware and assured woman in mind,” Creative Director Francisco Costa told WWD. “For me, Lara was the perfect choice for the new campaign because she is a woman who epitomizes confidence and sensuality.” {Huffington Post}

Male models Simon Ellisdon, AJ, Grayson Vaughan and Eric Anderson appear alongside Stone in some of the ads.

The exclusive deal with Stone is a progressive move on the part of the label. By going with a 27-year-old model who is considered curvier than many of her peers, the label that ironically kicked off the young waif look of the 90s is furthering the effort by some in the fashion industry to cast women rather than size 0 girls who may be at an age where they’re thin not only because of diet or exercise, but because they haven’t finished growing. {The Cut} Their last show featured Stella Tennant, Kirsty Hume and the silver haired Kristen McMenamy, who while still slender and gorgeous, are older than the usual catwalkers who are in their teens.

Stone also replaces Eva Mendes as the face of Calvin Klein jeans, adding to a growing movement among designers and magazine editors towards using models in lieu of celebrities for campaigns and covers.