Did Calvin Klein Purposely Soil Its Own Ad Campaign?

CBS News reported on Monday that pedestrians walking by the latest Calvin Klein billboard in New York City at East Houston and Lafayette have spotted something highly inappropriate in the ad. These folks don’t find Lara Stone’s almost-naked body offensive; rather, they believe a hidden curse word was planted in the photo.

The table behind and to the left of Stone supposedly forms an “F,” while her underwear bottom forms a “U.” Get where we’re going with this? Then, to Stone’s right, the “C” and “K” of the Calvin Klein logo complete the subliminal naughty word. {CBS News via Racked NY}

Our first thought upon reading this news was that the alleged curse word must have been spotted by someone with way too much time on their hands. First of all, the images of Stone for this ad campaign are beyond cool, as is the television commercial, and secondly, why would Calvin Klein risk creating this kind of controversy? But now we can’t look at the ad and not see it. The question remains whether Calvin Klein did it on purpose and how the label will defend the situation.

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