Dolce Vita for Target to Launch Exclusively at East Harlem Location

Dolce Vita is the latest label to create a lower-priced department store line, but they are taking this trend one step further and initially launching the collection exclusively at the new Target store in East Harlem to open this Sunday. The shoe line will not hit other Target stores until August 22.  {The Cut}

Dolce Vita’s prices normally start around $150 for shoes usually available at higher end stores like Bloomingdale’s, but images of three styles from the exclusive collection are up at Target.com, and their prices are between $29.99 and $34.99. None of the shoes, however, are available just yet. {RackedNY}

The shoes are faux leather, whereas Dolce Vita’s regular collection products are 100 percent authentic, but who could pass up such a bargain? Vegan style shoppers will probably consider that a positive, and for the price it wouldn’t be too expensive to grab a second pair in case the first wears out.

We especially like the Buckle Ankle Boot – cute, and they look comfortable, and the studded shoes (metallic flats and black brogues) would be good basics to carry over into fall. Will launching the shoes exclusively at one Target store pay off in the long run though? We get that it’s supposed to drive people to the new Target location (New York City’s first, BTW), but we don’t think women will be flocking to East Harlem for the sake of a good deal on new Dolce Vita shoes considering the array of other designer capsule collections in such a wide range of stores these days. On the other hand, the Liberty of London pop-up sold out in record time (less than 24hours), and the new East Harlem store is expected to be around a tad longer so perhaps it will be a good way to get off on a good foot.