Fashion Forward Steps in the Right Direction with Nine West’s Runway Relief Charity Event

Breast cancer is an issue of vital importance among women, fashion’s largest consumer group. Since 1994 Fashion Targets Breast Cancer (FTBC) has been the most successful response from the fashion community designed to raise public awareness about the importance of breast cancer research, education, screening and patient care. {FTBC}

The Council of Fashion Designers of America/CFDA Foundation, Inc. promotes and supports the cause and others in the industry have partnered with the FTBC initiative like Net-A-Porter, Calvin Klein, Saks, QVC, Elson & Company and the Susan G. Komen for the Cure Foundation.

When we learned about this year’s plans we thought it was an innovative and unique idea for this very significant cause. Mercedes-Benz Fashion Week Spring 2011, September 9-16, 2010 in New York City will kick off and Nine West has joined the relief effort, partnering with Omron, the CFDA, Sony, Marilyn, IMG Models and Elite Model Management in raising funds this year. The interesting part though is not just the awesome Nine West runway show, but  the entire week’s worth of festivities during Fashion Week that the models experience.

“The models will don a limited-edition pair of Runway Relief boots, equipped with an Omron GOSmart Pocket Pedometer, to track each model’s steps as she runs between castings, fittings and fabulous parties throughout the week. For every step she takes, a donation will be made to Fashion Targets Breast Cancer. Nigel Barker will host the program on August 31st with a photo shoot of the participating models in an iconic New York location, and you can catch the live stream on Nine West’s Facebook page or on www.modelinia.com.” {Fashion Pulse Daily}

If you love the boots they will be available to the public on August 31st for $199. Nothing beats great fashion and helping a worthy cause.