Lady Gaga’s Vogue Cover Twitter Leak was One Smart Move

This week, Lady Gaga leaked a photo of her upcoming Vogue cover to her followers on Twitter, and E! is reporting that Vogue reps are trying desperately to get the pictures taken off the Internet, since the issue has not yet been released to newsstands. {iVillage}

We have a few thoughts on this situation. First, the Vogue reps looking to get the pictures taken off the Internet are wasting their time. Gaga has 8 million followers on Twitter who have already seen the cover by now, and no doubt millions of other people around the world got wind of the leak and have searched and found the photos as well. As a reference, in 2010 Lady Gaga made Google’s list of top 10 most searched people in entertainment. {Google Zeitgeist} There’s just no fighting the power of the Internet to spread news like wild fire – particularly news that involves as huge a pop star as Lady Gaga.

Our second observation is that it was quite unethical for Lady Gaga to leak a cover of such a prestigious magazine, but more importantly, it was genius. Leaks are a fantastic way for celebrities to use social media to their advantage, and what is Vogue honestly going to do about it? Shun Lady Gaga forever? That won’t be much help in keeping Vogue relevant into the future, since a significant challenge for the magazine has been being relatable to the average consumer which is something Gaga, even in all her fashion extravagance and craziness, does very well.

Not to mention that Lady Gaga probably did Vogue a favor. She also leaked via Twitter this week that her new single will be out Friday, February 11th, a few days earlier than originally planned. Now that fans anxiously waiting the release of Born This Way are aware of Gaga’s Vogue cover appearance, many of them may go purchase the magazine as well as the song.

As for the cover itself, Lady Gaga’s bleached out eyebrows, Louise Brooks bob in Gwyneth Paltrow pink and berry-colored lipstick actually remind us (in a good way) of something you might find in a 1910-era magazine, when covers were expressions of illustrators’ creativity. It’s nostalgic, but modern at the same time. We do, however, find it a close second to her 2010 grayed-out Vanity Fair cover in terms of mystique. Which do you prefer?






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