New York Fashion Week is officially over, and while several designers got great reviews for their collections, Marc Jacobs was the one who set the online world on fire for the Spring/Summer 2012 season.
According to EDITD, the London-based startup that uses online data to measure and predict fashion trends, Jacobs not only bested other notable designers when it comes to online buzz, but both his main line and Marc by Marc Jacobs secondary line placed in the top 10. The company analyzed 300,000 NYFW tweets and updates with an emphasis on the social media savvy who were actually at the shows.
There are pretty heavy rumors flying that Jacobs is in line for John Galliano’s old job at Dior, and due to days lost during Hurricane Irene meant that the Marc Jacobs closed New York Fashion Week, so the extra bit of publicity and timing could have played a role.
In order, the top 10 most buzzed about shows were
What’s interesting to note is that it seems that the number of followers didn’t always have an impact on a brand’s buzz. While the Marc Jacobs company account leads the other brands’ in raw follower numbers, relatively small accounts like Alexander Wang, Rag & Bone, Jason Wu and even those without a presence (Rodarte) still commanded a healthy amount of online attention.
We’re assuming this simply comes down to who’s tweeting being nearly as important as how many are tweeting.
Beyond the individual shows, it looks like certain trends resonated with those following the fashion action online. Feminine, retro and minimal styles were most buzzed about. When it comes to patterns – which were out in abundance at many shows, floral prints took the top spot; but if you bought into the stripes that dominated Prada and Marc Jacobs prints this summer, hang onto those pieces because stripes weren’t too far behind as the 2nd most buzzed about pattern. In spite of the frequency with which they occurred on fall runways, and how often you might see them popping up on red carpets, dots and spots only came in at number 5.
The entire New York Fashion Week trend brief is available at EDITD.