McQ’s First Line Under Alexander McQueen Looks Like It May Fall Flat
Alexander McQueen revealed several looks today from the first McQ collection that will be produced with the line under the control of Alexander McQueen. The designer label took over McQ last month, and its full pre-fall 2011 collection will not make a complete debut until February.
McQ has a new creative director in Pina Ferlisi, and with the regime change will come collection changes, including more accessories, an increasingly casual feel and 25 percent lower prices.
Looks like it's going to take at least at 30% price reduction for her to get excited about the new McQ
“We always felt there was scope to create a brand that was more accessible — and a little more edgy,†President and CEO Jonathan Akeroyd said. “We’ve got a strong ambition for it.†{Fashionologie}
We’re not quite sure how a brand becomes at once more accessible and edgier, since we generally perceive edgy to mean bold, daring or more difficult to pull off as a style, but the 25 percent discount is a huge plus.
In keeping with the fashion advertising trend du jour, McQ will debut a film that features models wearing the preview clothes this week in lieu of a look book.
As far as the sneak peak clothes go, we’re not all that impressed, actually. (Pause for a huge gasp in response to us having anything negative to say about anything McQueen). The looks are bland and a bit too dark. We understand dark looks are signature to McQueen, but something about the new McQ line is too emo teenager/Wednesday Addams, falling short of the fantastical edginess we’re used to from McQueen. Hopefully the full collection will be more impressive in a few months. What do you think of the McQ fall 2011 preview?
