Profile of a Style.com Reader

When it was announced that former Style.com executive fashion director Candy Pratts Price would be joining Vogue.com as creative director, more than a few people scratched their heads. After all, for 10 years, Style was billed as the online home of Vogue and W magazines. Now that Vogue has their own address and has put a bit of promotion into their namesake site, what’s the big difference? While we’re sure that Vogue still has more content changes to come, we thought we’d start by taking a look at the audiences of each site. Is the Vogue.com girl the same as the Style.com reader?

Using data from Google AdPlanner, we dug into the demographics for both sites. Up first, we take a look at the average US Style.com reader. Check back soon to see how she compares with the average Vogue.com reader.