Stella McCartney to Make Stellar Uniforms for 2012 Olympics
On July 22, it was announced that British designer Stella McCartney will design the uniforms for the UK’s 2012 Olympic team. This is the first time such a well known designer has been granted the honor of designing for the Olympics. {The Daily Mirror} If her recently launched running line for Adidas is any indication, it should be a glowing display.
Stella joined forces with Adidas to design these vegan glow in the dark running gear.
Going for long runs during the lazy days of summer is one thing when the sun shines day and night (figuratively speaking). But what do you do if you’re a dedicated pavement pounder in the metro area when winter approaches and daylight dwindles? It is a pretty obvious idea that has never looked better. Targeted towards female runners, the range combines fashion, function, and practicality. Made from breathable polyester, the water-proof garments feature ruching, asymmetrical zippers, and a glow-in-the-dark leopard pattern to help make runners visible in the dark.
Stella McCartney commented on her new line of glow-in-the-darkness saying, Â “Running is one of our most popular categories and for me to make it have its own point of view is really key. When you are running in an urban environment, you need to feel safe, when people can see you coming and stand out, especially in winter when it gets dark earlier…at the same time we used it on a leopard print, so it’s not so masculine and graphic.” {Stylelist}
With McCartney’s appointment, there is hope among the eco-conscious that she will try to work some environmentally friendly fabrics into her designs. {Ecouterre} Nike has already gotten their recycled PET fabrics out in the world of pro-sports by outfitting some of the World Cup teams. McCartney, as one of the most eco-friendly designers of renown, could help make these fabrics more ubiquitous by putting them into her designs for both athletes and souvenir-buying spectators. {TreeHugger} Either way, we look forward to seeing what Stella McCartney comes up with in 2 years time.
Additional reporting by Nicole Hulley
