Target’s GO International Collective Collection Is Here: What You Need to Know to Ensure You Get the Dress You Want

Target’s first GO International Collective, which brings together previous hits from their many individual designer capsule collections in one place, officially launches today.

GO International didn’t invent the designer/fast fashion collaboration, but in the US it was one of the first to offer clothes from emerging designers at Target prices (read: almost nothing over $100). {Target}

Over the past five years, the Target collaborations have expanded to more established luxury fashion labels like Mulberry for Target, Jean Paul Gaultier and Liberty of London, with collections selling out even faster than Target themselves anticipated. The young designers are where it all started though, and this year Target has decided to bring back the “greatest hits” of the past so you can score some of the must-haves you may have missed.

This Thursday in New York stars gathered to celebrate the launch of the upcoming design collective showcased at the Ace Hotel. Featured designers in the great re-release will include Luella Bartley, Tara Jarmon, Paul & Joe, Behnaz Sarafpour, Proenza Schouler, Libertine, Alice Temperley, Erin Fetherston, Jovovich-Hawk, Rogan, Richard Chai, Jonathan Saunders, Thakoon, Tracy Feith, Rodarte (perfect timing with all of the Black Swan buzz), Zac Posen and Tucker – with all dresses on offer coming in under $50. We have no doubt the lineup will see a fight to the register or online checkout for those who missed out on the first versions.

We absolutely can not wait for the release of the 34-dress collection, which is scheduled to run through April 10th. Our advice? Wake up early and get a spot in line to ensure you get the dress you want, or bookmark the Go International page and click quickly.

Has the Collection Already Sold Out?

One important tip if you’re shopping online: it looks like Target hasn’t worked out all of the bugs as far as the website navigation goes, so the only way to get to the collection items is through the special section included on the main GO International page. If you click the links on the left to browse by designer or color, you may get a message saying there aren’t any items in the category. Rest assured, they haven’t sold out that quickly, but if you want a bunch of styles for yourself, you can continue to let everyone else think that’s the case. We won’t judge.

Happy Shopping!






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