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If Everyone Jumped Roundup: KFC Wants Your Butt, KISS Nail Art Rocks and Naked Models at LFW

We’d like to take this week’s “If Everyone Jumped” column to update you, dear readers, on a few past IEJ topics.

First up: the taxi cab as marketing tool trend.

A few months back, we wrote about Penhaligon’s scented taxi cab promotion that was happening in London as the latest in a string of brand’s using the taxi to push their products.

Today, we have news of the latest weird marketing idea.

Now that we think about it, if you double down a few times too often the comfortable sweatpants may come in handy.

KFC (a.k.a. Kentucky Fried Chicken) is offering $500 to college girls at selected universities to wear a pair of red sweatpants with the name of one of their sandwiches, “Double Down,” printed on the butt. {the gloss}

This is not just weird. It’s stupid. Because scores of brands from Abercrombie and Fitch to Juicy Couture and Armani Exchange have successfully gotten women and men alike from all over the world to wear their brand name printed across some part of their body already. And these walking billboards paid the brand for the clothing, not the other way around. Then again, we’re not so sure “Double Down” butt sweatpants would exactly be the hottest commodity at any clothing store. You’d certainly have to pay us to wear them.

Next topic: branded nail art.

Besides using your nails to show off the logos for your favorite Internet browser and junk foods (or an image of your fiancee), now you can pay tribute to your favorite rock band, as the gal here did with her KISS themed nail art. How hysterical is the red tongue bleeding up her finger?

Finally, we give you one new IEJ little tidbit.

“Haute Coffurier” and Lady Gaga hair stylist Charlie le Mindu showed at London Fashion Week a few days ago, and he sent models that were completely naked save for his hats and wigs and a few accessories down the runway. {the gloss} Expect to see a similarly themed challenge appear on America’s Next Top Model in 3, 2… (hey, a few photo shoots have already come close). We probably don’t have to tell you (yes ladies, even those of you who claim to not have any desire at all to look at any other naked woman) why the attempt at showcasing his designs without any other distractions didn’t exactly happen that way.

We don’t know yet if this will turn into a trend for accessories designers, but the absurdity of it was just too good not to share. It did grab attention though, so perhaps the results were exactly as intended.






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