Kim Kardashian Thinks Old Navy’s Lookalike Model Cost Her $20 Million

Because glitter ponies and over the top celebrity weddings don’t pay for themselves, Kim Kardashian is suing Old Navy for using a model who looks similar to her in a recent ad campaign. {Gothamist via the Cut}

She’s putting the price tag of damages between $15-20 million, an amount which we assume was derived from a complex mathematical formula of how much Kardashian would have charged Old Navy to appear in a national campaign and a dartboard.

Melissa Molinaro, the model in the Old Navy commercial does bear a striking resemblance to Kardashian; enough of a resemblance, in fact, for Kardashian’s ex-boyfriend Reggie Bush to strike up a new relationship with Molinaro. We’re guessing that probably added a multiple of at least 2x to whatever number the “I would have done it for___” and dartboard formula originally produced for Kardashian.

Apparently a tweet sent by Old Navy saying “Breaking News!! @CBSNEWS reports that Old Navy’s Super CUTE star looks like @kimkardashian. #LOL. What do you think?” also rubbed Kardashian the wrong way, because she felt they were trying to generate extra publicity via her Twitter account, and it’s well established that the Kardashians charge a pretty penny for tweets.

While this sounds like a ridiculous lawsuit on its (trademark, Kim Kardashian) face, we do have to wonder if Kardashian may have something in it. Old Navy never promoted the model as Kim Kardashian, or implied that she was anything but a lookalike, but if the way they promoted her confused people into thinking that Kim Kardashian was representing Old Navy there may be some legal hook which could result in an out of court settlement. An out of court settlement much smaller than $15-20 million, by the way.

If Kardashian does actually take the kase (sorry, any Kardashian story requires a gratuitous “k” somewhere) to court, we suspect Old Navy’s legal team will argue that without making it seem that the model was actually Kim Kardashian, they were well within their rights to parody the reality star. Not to mention, it seems more than a bit cruel to kill a model’s career because she happens to look like you. Depending on how far this carries on, Molinaro might have a case against Kardashian for discouraging clients from hiring her because they don’t want to end up on the receiving end of a lawsuit.

As for Old Navy’s ad/publicity team? We suspect they’ll end up getting a pat on the back for all of  extra attention Kim Kardashian herself will drive by suing over the Kim Kardashianesque model.