How much has Gillette spent convincing guys that their razors are “the best a man can get?” There’s no definitive figure, but a significant portion of what you pay for the brand name blades goes towards marketing and advertising to implant that thought in your mind.
A new product of the month startup called the Dollar Shave Club (you’ll have to take our word on this, the flood of guys interested in dollar razors has kept the site down most of the day) wants to cut all of that out and bring pricing down to where it would be if you replaced TV spots and magazine ads with social media.
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