Style99 Fashion Blog Ranking THE 99 MOST INFLUENTIAL FASHION & BEAUTY BLOGS
This Is Not Your Average Top Fashion Blogs List
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The full ranking includes over 1000 manually reviewed, categorized fashion and beauty blogs with contact information, including Facebook and Twitter pages when available.

STYLE 99 APRIL/MAY 2011 FULL INDEX
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SELECTIVE QUANTITY
We started with an index of more than 1000 manually reviewed fashion blogs and beauty blogs from around the world to get to the 99 listed below. Some are from first hand knowledge, others were discovered through countless hours of following blogrolls and network publisher listings.
QUALIFICATION
With each update, we eliminate abandoned or infrequently updated blogs, crunch data and assign a score representative of general content quality, popularity and buzz. The 99 most influential blogs span multiple categories: from the street and personal style of trendsetters around the world, to breaking fashion news and beauty reviews.

More on the methodology

THE TOP 99
Are these the best fashion blogs? Best is subjective, but it's certainly the best measure of global style influence to date. Simply put, the Style99 is the most comprehensive, objectively measured guide to online fashion media out there. Period.

 
     
 
April/May 2011
Next update: September 19, 2011 (Published September 26, 2011 9pm EST)
RANK BLOG NAME PR LS UD UI A FD BL Sum
99The Beauty Brains35511106949
98My Fashion Life356111041049
97My Daily Style6646109950
96Punky b's fashion diary5647118950
95Honestly...WTF1459139950
94High Snobette5659107850
93Hint Mag6551195950
92Street Peeper653611101051
91Tendances de Mode64481061351
90Because I'm Addicted6659108751
89Pandora56591010651
88The Budget Babe55510116951
87A Blog to Read45511134951
86The Fashion Bomb35611137651
85Denimology54511116951
84Fashionismo56481271052
83Style by Kling*5548129952
82Anna Dello Russo4548991352
81Styleclicker75481081052
80Mrs. O55491010952
79Makeup Geek5349139952
78Kingdom of Style5659127852
77Denim Blog45511135952
76Manolo's Shoe Blog57511851152
75Fashion Squad56591081053
74Japanese Streets534911111053
73Blondinbella6459128953
72Tokyo Fashion545101081153
71Afrobella465101171053
70Bag Snob565101161053
69Elle News Blog*356111351053
68Shoe Blog546111241153
67Love Maegan55591281054
66Hanneli56591091054
65The Business of Fashion555111171054
64Fashion Indie55611126954
63Nitrolicious56612115954
62knight cat56581091255
61Karla's Closet66591010955
60Put This On56591081255
59Stil in Berlin7659991055
58Trendencias57591361055
57All Laquered Up565101071255
56The Cobra Snake65510119955
55MTV Style*54811135955
54Kenzas544813101256
53Street Etiquette565910111056
52Purple Diary65591210956
51A Shaded View on Fashion55611911956
50SLAMXHYPE66611135956
49P.S. - I Made This...555910121157
48This Is Glamorous66591281157
47Gala Darling55611138957
46Makeup and Beauty Blog566111361057
45ShowStudio556121081157
44Fashionista6659149958
43The Man Repeller455911141058
42Hel Looks6551010101258
41A Continuous Lean666111091058
40the Moment*766111441058
39College Fashion556111381058
38Bella Sugar676111351058
37Styleite67712134958
36Advanced Style655910141059
35Les Mads675101381059
34Style Bubble676111091059
33On the Runway*766111251259
32Independent Fashion Bloggers68711138659
31SheFinds666121361059
30Style Scrapbook565913111160
29Who What Wear666111461160
28Redcarpet Fashion Awards656111391060
27The Budget Fashionista676121361060
26Nice Kicks47712147960
25The Blonde Salad565914121061
24Sea of Shoes676111111961
23Temptalia567121381061
22Jak & Jil67712137961
21Garotas Estupidas575913101362
20Bryan Boy676111291162
19Fashionlogie676111381162
18Fashion Gone Rogue576111410962
17the Cut*775101381363
16The Purse Blog676111571163
15FabSugar666111471363
14Selectism697131351063
13Le Blog de Betty5761113121064
12Cupcakes and Cashmere5761114121065
11The Cherry Blossom Girl6761113121267
The Top 10 Most Influential Style Blogs
10Fashion Toast6861113131168
09FaceHunter7761111121468
08Style Rookie6761111151369
07Garance Dore6871214121069
06Go Fug Yourself*5771214141069
05Refinery29688131581270
04Stylelist798131581474
03High Snobiety689141571574
02Hypebeast68101515101579
01The Sartorialist710101414151585

*Alexa score estimated based on other sites with similar data profiles

Within striking distance, Modelinia, What I Wore, Park & Cube (one of our 2010 Ones to Watch), Oh So Coco, Vanessa Jackman and Nerd Boyfriend (also one of our 2010 Fashion Blogs to Watch) all had an overall score of 49. Incremental increases in any of the measured areas could see them move into the top 99 with the next update.

Who's Included?

There are a number of websites with related content - think Loobook.nu or Chictopia. While we think they're great sites, this ranking is focused solely on blogs, or sites where fashion or beauty blog posts by an identifiable author or authors are responsible for a significant portion of the content. Forums, voting and other sites where content is largely community generated are not included.

Blogs that are part of larger sites - the New York Times' blog the Moment, for example, are ranked solely on their own metrics which are separate from those of the parent site.


Methodology

PR (PageRank)

Range: 0-10

This is the number that shows up on the little green bar for each blog using the Google Toolbar. An indicator of the number and quality of links to a page. In this case, to the main page of each blog.

 

LS (Link Score)

Range: 0-10

We take the raw number of backlinks to each blog (minus links from the blog, or related domain) from multiple link reporting tools, establish an average, normalize for network effect for blogs that are part of larger networks, then assign a score on a 10 point scale.

UD (Unique Domain Links)

Range: 0-10

Unique Domain Links utilize data from Majestic SEO to determine the number of unique domains linking to a site. We then assign a score on a 10-point scale.

As strong a signal of influence as (perhaps even more than) the raw number of links is the number of sites providing the links. In the case of large network sites, one or two domains may generate hundreds of links per day. The unique domain score puts the true nature of link popularity into context.

UI (Unique IP Links)

Range: 0-15

Unique IP Links are also based on data from Majestic SEO that identifies the number of unique IP addresses linking to a website.

In the case of networks or larger publishers who own various domain names, unique IP links will (normally) count links from multiple domains on the same server only once.

A (Alexa)

Range: 0-15

Alexa ranks sites by estimating traffic and reach (the percentage of all web users who have visited that particular site). We take their ranking and assign a score on a 15 point scale.

For blogs hosted on popular domains, we estimate Alexa points based on sites with similar characteristics so that the main domain doesn't skew the score. For example, blogs hosted on the New York Times site are estimated independently of the score nytimes.com might receive.

FD (Facebook Domain Activity)

Range: 0-15

We take the combination of Facebook Likes, Shares and Comments on a blog and assign a ranking on a 15-point scale to each blog.

This number is independent of the number of fans a particular fan page might have, and in most cases is not directly related to if a blog has a Facebook page at all. The Facebook domain activity score replaces Delicious bookmarks as an indication of the number of people who bookmark or share a blog.

BL (Google Blog Links)

Range: 0-15

Google Blog Links measure the number of blog postings referencing a site. We take the raw number of blog links and assign a score on a 15 point scale.


Previous Rankings

Style99 April 2010

Style99 January 2010

Style99 September 2009


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