Style 99 September 2011

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THE 99 MOST INFLUENTIAL FASHION & BEAUTY BLOGS

This Is Not Your Average Top Fashion Blogs List

GET THE FULL LIST

The full ranking includes over 1200 manually reviewed, categorized fashion and beauty blogs with contact information, including Facebook and Twitter pages when available.

STYLE 99 September 2011 FULL INDEX
No longer available for purchase

SELECTIVE QUANTITY We started with an index of more than 1200 manually reviewed fashion blogs and beauty blogs from around the world to get to the 99 listed below. Some are from first hand knowledge, others were discovered through countless hours of following blogrolls and network publisher listings.	QUALIFICATION With each update, we eliminate abandoned or infrequently updated blogs, crunch data and assign a score representative of general content quality, popularity and buzz. The 99 most influential blogs span multiple categories: from the street and personal style of trendsetters around the world, to breaking fashion news and beauty reviews. More on the methodology	THE TOP 99 Are these the best fashion blogs? Best is subjective, but it's certainly the best measure of global style influence to date. Simply put, the Style99 is the most comprehensive, objectively measured guide to online fashion media out there. Period.

September 2011

Next update: January 2012

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RANK	BLOG NAME	PR	LS	UD	UI	A	FD	BL	Sum
99	Comme Un Camion	5	6	5	11	13	7	5	52
98	Tokyo Fashion	5	4	6	11	11	8	7	52
97	The Budget Babe	5	5	7	11	12	6	6	52
96	Modelinia	6	5	7	12	10	5	7	52
95	My Fashion Life	3	5	8	13	11	4	8	52
94	Makeup Geek	5	4	5	10	13	10	6	53
93	Fashion Squad	5	6	6	11	10	8	7	53
92	Love Maegan	5	5	6	11	12	8	6	53
91	Luxirare	5	6	6	11	10	10	5	53
90	Japanese Streets	5	3	6	12	11	11	5	53
89	Afrobella	4	7	7	12	10	7	6	53
88	Stil in Berlin	6	6	7	12	9	9	4	53
87	The Beauty Brains	5	5	7	12	10	7	7	53
86	Basenotes	5	5	7	12	13	4	7	53
85	A Blog to Read	4	5	7	12	13	5	7	53
84	Styleclicker	6	6	5	11	11	8	7	54
83	Kingdom of Style	5	6	6	11	12	7	7	54
82	High Snobette	5	7	6	11	11	7	7	54
81	Upscale Hype	4	5	7	11	12	7	8	54
80	Put This On	3	6	8	12	10	9	6	54
79	Catwalk Queen	5	6	8	13	10	4	8	54
78	Manolo's Shoe Blog	6	7	8	13	9	5	6	54
77	Style by Kling	5	5	6	11	12	9	7	55
76	Bloginity	5	2	8	13	12	6	9	55
75	Hint Mag	6	6	8	13	10	5	7	55
74	Pandora	5	6	6	11	10	11	7	56
73	Street Etiquette	5	6	6	11	10	12	6	56
72	Denim Blog	4	5	6	11	13	6	11	56
71	Hanneli	5	6	7	11	10	9	8	56
70	All Laquered Up	5	6	7	12	11	8	7	56
69	Bag Snob	5	6	7	12	12	7	7	56
68	The Business of Fashion	5	6	7	12	12	7	7	56
67	Blondinbella	6	5	7	11	13	8	7	57
66	Honestly...WTF	3	5	7	11	13	10	8	57
65	The Cobra Snake	5	6	8	13	10	9	6	57
64	A Shaded View on Fashion	4	6	8	13	10	10	6	57
63	Kenzas	5	5	6	10	13	11	8	58
62	Karla's Closet	5	6	7	11	11	11	7	58
61	What I Wore	6	6	7	11	12	9	7	58
60	Julia Petit	6	7	7	11	13	6	8	58
59	Hel Looks	6	6	7	13	10	10	6	58
58	Fashion Indie	5	5	8	13	12	7	8	58
57	Elle News Blog	5	6	8	14	11	5	9	58
56	Nitrolicious	5	7	8	14	11	5	8	58
55	On the Runway	7	6	8	14	12	5	7	59
54	SLAMXHYPE	5	6	8	14	12	5	9	59
53	Independent Fashion Bloggers	6	7	7	11	13	8	8	60
52	Gala Darling	5	6	8	13	12	9	7	60
51	The Fashion Bomb	5	6	8	13	13	7	8	60
50	Makeup and Beauty Blog	5	6	8	13	13	6	9	60
49	Style Bubble	6	7	8	13	10	10	6	60
48	Style Scrapbook	5	6	7	11	13	11	8	61
47	Trendencias	5	7	7	12	14	7	9	61
46	A Beautiful Mess	5	6	8	12	13	8	9	61
45	Street Peeper	6	7	7	12	12	10	7	61
44	Sea of Shoes	3	7	8	13	11	11	8	61
43	MTV Style	6	5	9	14	13	5	9	61
42	ShowStudio	6	6	9	14	10	9	7	61
41	The Fashionisto	5	6	8	12	13	10	8	62
40	Naturally Curly	5	9	7	12	13	10	6	62
39	A Continuous Lean	6	7	8	13	11	10	7	62
38	College Fashion	5	5	8	13	14	9	8	62
37	Bryan Boy	6	7	8	13	10	10	8	62
36	Advanced Style	6	5	7	12	11	15	7	63
35	Redcarpet Fashion Awards	5	6	8	13	13	9	9	63
34	Who What Wear	6	7	8	13	14	7	8	63
33	SheFinds	5	7	9	14	13	6	9	63
32	Les Mads	6	9	8	13	14	8	7	65
31	The Budget Fashionista	6	7	9	14	12	6	11	65
30	Garotas Estupidas	6	7	6	11	13	14	9	66
29	The Man Repeller	5	6	8	12	13	14	8	66
28	Fashionlogie	6	7	9	14	13	8	9	66
27	Bella Sugar	6	9	8	14	13	5	11	66
26	The Blonde Salad	5	6	8	12	14	13	9	67
25	the Cut	7	7	8	13	13	8	11	67
24	Le Blog de Betty	6	7	8	13	13	12	8	67
23	FaceHunter	6	7	8	14	11	13	8	67
22	The Purse Blog	5	7	8	14	15	7	11	67
21	Temptalia	5	6	9	14	14	9	11	68
20	Style Rookie	0	7	9	14	12	15	11	68
19	FabSugar	6	7	9	14	14	7	11	68
18	Styleite	6	10	9	15	13	4	11	68
17	Cupcakes and Cashmere	5	7	8	13	14	13	9	69
16	Coco Perez	5	9	8	13	15	8	11	69
--	Jak & Jil	6	9	9	14	12	8	11	69
15	From Me to You	5	7	9	14	13	13	8	69
14	Go Fug Yourself	6	8	9	14	14	10	8	69
13	The Cherry Blossom Girl	6	8	8	13	13	13	9	70
12	Selectism	6	10	9	15	14	5	11	70
11	Nice Kicks	5	7	9	15	14	8	12	70
The Top 10 Most Influential Style Blogs
10	Fashion Gone Rogue	5	7	9	14	14	10	12	71
Recently on Fashion Gone Rogue: Sara Sampaio Dives Into Hunkemoller’s New Swim Ad
9	Racked	6	10	9	15	14	6	11	71
Recently on Racked: No recent updates.
8	Garance Dore	6	9	9	14	14	12	9	73
Recently on Garance Dore: No recent updates.
7	Refinery29	6	8	10	15	15	8	11	73
Recently on Refinery29: Tashi Duncan Is Challengers’ Villain & Zendaya Is Its Hero
6	Fashion Toast	6	8	9	13	13	14	11	74
Recently on Fashion Toast: Tashi Duncan Is Challengers’ Villain & Zendaya Is Its Hero
5	Fashionista	6	9	10	15	15	10	11	76
Recently on Fashionista: Tashi Duncan Is Challengers’ Villain & Zendaya Is Its Hero
4	High Snobiety	6	9	10	15	15	7	14	76
Recently on High Snobiety: Mercedes' First Electric G-Wagon Is Too Damn Beautiful
3	Stylelist	7	9	10	15	15	8	14	78
Recently on Stylelist: Mercedes' First Electric G-Wagon Is Too Damn Beautiful
2	Hypebeast	6	9	10	15	15	11	15	81
Recently on Hypebeast: An Official Look At A. Lange & Söhne’s Special Timepiece For Concorso D’Eleganza Villa D’Este 2024
1	The Sartorialist	7	10	10	15	14	15	12	83
Recently on The Sartorialist: Fortezza da Basso, Florence
Share this Retweet on Facebook on LinkedIn While we normally remove inactive blogs from the ranking, Jak & Jil is reporting a revamp in mid-October that will see the popular blog go live again. Thus, it's included, though not ranked. If it were, it would be the 16th most influential fashion blog world among the blogs included in our starting index.

Who's Included?

There are a number of websites with related content - think Loobook.nu or Chictopia. While we think they're great sites, this ranking is focused solely on blogs, or sites where fashion or beauty blog posts by an identifiable author or authors are responsible for a significant portion of the content. Forums, voting and other sites where content is largely community generated are not included.

Blogs that are part of larger sites - the New York Times' blog the Moment, for example, are ranked solely on their own metrics which are separate from those of the parent site.

Methodology

PR (PageRank)

Range: 0-10

This is the number that shows up on the little green bar for each blog using the Google Toolbar. An indicator of the number and quality of links to a page. In this case, to the main page of each blog.

LS (Link Score)

Range: 0-10

We take the raw number of backlinks to each blog (minus links from the blog, or related domain) from multiple link reporting tools, establish an average, normalize for network effect for blogs that are part of larger networks, then assign a score on a 10 point scale.

UD (Unique Domain Links)

Range: 0-10

Unique Domain Links utilize data from Majestic SEO to determine the number of unique domains linking to a site. We then assign a score on a 10-point scale.

As strong a signal of influence as (perhaps even more than) the raw number of links is the number of sites providing the links. In the case of large network sites, one or two domains may generate hundreds of links per day. The unique domain score puts the true nature of link popularity into context.

UI (Unique IP Links)

Range: 0-15

Unique IP Links are also based on data from Majestic SEO that identifies the number of unique IP addresses linking to a website.

In the case of networks or larger publishers who own various domain names, unique IP links will (normally) count links from multiple domains on the same server only once.

A (Alexa)

Range: 0-15

Alexa ranks sites by estimating traffic and reach (the percentage of all web users who have visited that particular site). We take their ranking and assign a score on a 15 point scale.

For blogs hosted on popular domains, we estimate Alexa points based on sites with similar characteristics so that the main domain doesn't skew the score. For example, blogs hosted on the New York Times site are estimated independently of the score nytimes.com might receive.

FD (Facebook Domain Activity)

Range: 0-15

We take the combination of Facebook Likes, Shares and Comments on a blog and assign a ranking on a 15-point scale to each blog.

This number is independent of the number of fans a particular fan page might have, and in most cases is not directly related to if a blog has a Facebook page at all. The Facebook domain activity score replaces Delicious bookmarks as an indication of the number of people who bookmark or share a blog.

BL (Google Blog Links)

Range: 0-15

Google Blog Links measure the number of blog postings referencing a site. We take the raw number of blog links and assign a score on a 15 point scale.

Previous Rankings

Style99 April/May 2011

Style99 April 2010

Style99 January 2010

Style99 September 2009

September 2011

The Top 10 Most Influential Style Blogs

Who's Included?

Methodology

PR (PageRank)

LS (Link Score)

UD (Unique Domain Links)

UI (Unique IP Links)

A (Alexa)

FD (Facebook Domain Activity)

BL (Google Blog Links)

Previous Rankings