|THE 99 MOST INFLUENTIAL FASHION & BEAUTY BLOGS|
|This Is Not Your Average Top Fashion Blogs List||
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The full ranking includes over 1400 manually reviewed, categorized fashion and beauty blogs with contact information, including Facebook and Twitter pages when available.STYLE 99 Spring 2012 FULL INDEX
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Next update: Fall 2012 (September)
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There are a number of websites with related content - think Loobook.nu or Chictopia. While we think they're great sites, this ranking is focused solely on blogs, or sites where fashion or beauty blog posts by an identifiable author or authors are responsible for a significant portion of the content. Forums, voting and other sites where content is largely community generated are not included.
Blogs that are part of larger sites - the New York Times' blog the Moment, for example, are ranked solely on their own metrics which are separate from those of the parent site.
This is the number that shows up on the little green bar for each blog using the Google Toolbar. An indicator of the number and quality of links to a page. In this case, to the main page of each blog.
LS (Link Score)
We take the raw number of backlinks to each blog (minus links from the blog, or related domain) from multiple link reporting tools, establish an average, normalize for network effect for blogs that are part of larger networks, then assign a score on a 10 point scale.
UI (Unique IP Links)
Unique IP Links are also based on data from Majestic SEO that identifies the number of unique IP addresses linking to a website.
In the case of networks or larger publishers who own various domain names, unique IP links will (normally) count links from multiple domains on the same server only once.
Alexa ranks sites by estimating traffic and reach (the percentage of all web users who have visited that particular site). We take their ranking and assign a score on a 15 point scale.
For blogs hosted on popular domains, we estimate Alexa points based on sites with similar characteristics so that the main domain doesn't skew the score. For example, blogs hosted on the New York Times site are estimated independently of the score nytimes.com might receive.
TS (Twitter Score)
This ranking is based on how often stories from a blog are mentioned on Twitter. It not related in any way to the number of followers a blog account may or may not have.
FD (Facebook Domain Activity)
We take the combination of Facebook Likes, Shares and Comments on a blog and assign a ranking on a 15-point scale to each blog.
This number is independent of the number of fans a particular fan page might have, and in most cases is not directly related to if a blog has a Facebook page at all. The Facebook domain activity score replaces Delicious bookmarks as an indication of the number of people who bookmark or share a blog.
BL (Google Blog Links)
Google Blog Links measure the number of blog postings referencing a site. We take the raw number of blog links, weight them based on the number of recent links and assign a score on a 15 point scale.
Research and maintenance of the Style99 ranking is led by YM Ousley. Follow YM's updates on Google+> or LinkedIn.