Style99 Fall 2012 | Signature9
Style99 Fashion Blog Ranking THE 99 MOST INFLUENTIAL FASHION & BEAUTY BLOGS
This Is Not Your Average Top Fashion Blogs List

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Order the full index of 1500 manually reviewed, categorized fashion and beauty blogs with contact information, including Facebook and Twitter pages when available.

STYLE 99 Fall 2012 FULL INDEX


SELECTIVE QUANTITY
We started with an index of more than 1500 manually reviewed fashion blogs and beauty blogs from around the world to get to the 99 listed below. Some are from first hand knowledge, others were discovered through countless hours of following blogrolls and network publisher listings.
QUALIFICATION
With each update, we eliminate abandoned or infrequently updated blogs, crunch data and assign a score representative of general content quality, popularity and buzz. The 99 most influential blogs span multiple categories: from the street and personal style of trendsetters around the world, to breaking fashion news and beauty reviews.

More on the methodology

THE TOP 99
Are these the best fashion blogs? Best is subjective, but it's certainly the best measure of global style influence to date. Simply put, the Style99 is the most comprehensive, objectively measured guide to online fashion media out there. Period.

 
     
 
Fall 2012
Next update: Spring 2013 (March 19th - Update in progress, please check back)
RANK BLOG NAME PR FD TS LS UI A Sum
99US/American Fashion BlogBecause I'm Addicted59410101048
98Deutsch/German Fashion BlogStil in Berlin6103911948
97US/American Fashion BlogFashion Etc.5498111148
96UK/British Fashion BlogKingdom of Style57310111248
95Italian Fashion BlogSwide (Dolce & Gabbana)5958111048
94Brasil/Brazilian Fashion BlogGlam4You589961249
93Brasil/Brazilian Fashion BlogChata de Galocha5951081249
92US/American Fashion Blogthe Glitter Guide569891249
91US/American Fashion BlogSong of Style6105991049
90US/American Fashion BlogBen Trovato Blog51058101149
89US/American Fashion BlogHanneli51041011949
88Japanese Fashion BlogTokyo Fashion5958111149
87US/American Fashion BlogBag Snob66411111149
86US/American Fashion BlogElle News Blog5449121549
85US/American Fashion BlogThe Cobra Snake5104912949
84US/American Fashion BlogThe Budget Fashionista65310131249
83UK/British Men's Fashion BlogSpanish Men's Fashion BlogKate Loves Me511988950
82US/American Beauty BlogInto the Gloss6949101250
81Swedish Fashion BlogFashion Squad5959101250
80US/American Fashion BlogLuxirare51149111050
79US/American Fashion BlogHigh Snobette58510111150
78US/American Beauty BlogMakeup and Beauty Blog56410121350
77US/American Fashion BlogWho What Wear66111121450
76US/American Fashion BlogFashion Indie5759121250
75French Fashion BlogPandora51259101051
74Italian Fashion BlogAnna Dello Russo5109910851
73Swedish Fashion BlogCaronlines Mode58410111351
72Swedish Fashion BlogStyle by Kling51049111251
71UK/British Fashion BlogThe Business of Fashion6849111351
70German Fashion BlogLes Mads58311111351
69Brazilian Fashion BlogLala Rudge e Maria Rudge5129861252
68Swedish Fashion BlogKenzas41358101252
67US/American Fashion BlogMakeup Geek41258111252
66US/American Fashion BlogThe Fashion Bomb08910121352
65French Fashion BlogA Shaded View on Fashion61141012952
64US/American Fashion BlogDulce Candy4149771253
63Brazilian Fashion BlogJust Lia689981353
62Brazilian Fashion BlogJulia Petit69410111353
61US/American Fashion BlogThe Glamourai610510111153
60Spanish Fashion BlogTrendencias57412111453
59US/American Fashion BlogThe Fashionisto51159111253
58US/American Fashion BlogA Continuous Lean610410121153
57US/American Fashion BlogBella Sugar66411131353
56US/American Fashion BlogThe Coveteur511510111254
55US/American Fashion BlogIndependent Fashion Bloggers68411111454
54US/American Fashion BlogPut This On611510111154
53US/American Fashion BlogLove Maegan4999111254
52Japanese Fashion BlogJapanese Streets5139711954
51UK/British Fashion BlogStyle Bubble61151112954
50US/American Fashion BlogSheFinds66412131354
49US/American Fashion BlogStyleite63414141354
48US/American Fashion BlogFashionlogie68411131355
47US/American Hair BlogCurly Nikki4139991256
46US/American Fashion BlogWhat I Wore610910101156
45US/American Fashion BlogStreet Peeper612510111256
44US/American Fashion BlogSea of Shoes612511111156
43US/American Fashion BlogGala Darling59910111256
42Filipino Fashion BlogBryan Boy611511121156
41US/American Fashion BlogCollege Fashion61059121456
40Finnish Fashion BlogHel Looks61199121057
39Brazilian Fashion BlogFashionismo51091091558
38US/American Fashion BlogStreet Etiquette51491011958
37US/American Fashion BlogThe Purse Blog58512131558
36US/American Fashion BlogFabSugar67513141358
35US/American Fashion BlogRacked65414151458
34US/American Fashion BlogAtlantic Pacific51491091259
33US/American Fashion Blogthe Cut78911111359
32US/American Fashion BlogGo Fug Yourself612510121459
31UK/British Fashion BlogFaceHunter61491112759
30US/American Fashion BlogP.S. - I Made This...51599111160
29French Fashion BlogLe Blog de Betty614412111360
28US/American Fashion BlogNaturally Curly41498121360
27UK/British Fashion BlogRedcarpet Fashion Awards51099121560
26US/American Fashion BlogCoco Perez68911121460
25UK/British Fashion BlogShowStudio610910141160
24Mexican Fashion BlogDutch Fashion BlogStyle Scrapbook513910111361
23US/American Fashion BlogHonestly...WTF615510111461
22US/American Fashion BlogA Beautiful Mess512910111461
21US/American Fashion BlogSelectism64915141361
20US/American Fashion BlogNerd Boyfriend4179891562
19US/American Beauty BlogTemptalia511910131462
18US/American Fashion BlogFashion Gone Rogue512910131463
17US/American Fashion BlogFrom Me to You416910131163
16US/American Fashion BlogNice Kicks59911141563
15Italian Fashion BlogThe Blonde Salad515910111464
14US/American Fashion BlogAdvanced Style6209911964
13French Fashion BlogThe Cherry Blossom Girl514912121264
12Canadian Fashion BlogJak & Jil512913131264
11US/American Fashion BlogFrench Fashion BlogGarance Dore614513131465
The Top 10 Most Influential Style Blogs
10US/American Fashion BlogThe Man Repeller617910111366
9US/American Fashion BlogCupcakes and Cashmere515912111466
8Brazilian Fashion BlogGarotas Estupidas618911101468
7US/American Fashion BlogFashion Toast616912121368
6US/American Fashion BlogStylelist78915141568
5US/American Fashion BlogGerman Fashion BlogHigh Snobiety68914181570
Recently on High Snobiety An Ancient Salomon Trail Sneaker Is Suddenly Springtime Fresh
4US/American Fashion BlogFashionista611914171572
Recently on Fashionista Must Read: Frédéric Malle To Exit His Fragrance Brand, Gregg Renfrew Buys Back Beautycounter From Foreclosure
3US/American Fashion BlogRefinery29610914181572
Recently on Refinery29 The 9 Best Cleansers For Oily Skin, According To Experts
2US/American Fashion BlogHypebeast613913201576
Recently on Hypebeast The 9 Best Cleansers For Oily Skin, According To Experts
1US/American Fashion BlogThe Sartorialist720915201586
Recently on The Sartorialist Fortezza da Basso, Florence
Who's Included?

There are a number of websites with related content - think Loobook.nu or Chictopia. While we think they're great sites, this ranking is focused solely on blogs, or sites where fashion or beauty blog posts by an identifiable author or authors are responsible for a significant portion of the content. Forums, voting and other sites where content is largely community generated are not included.

Blogs that are part of larger sites - the New York Times' blog the Moment, for example, are ranked solely on their own metrics which are separate from those of the parent site.


Methodology

PR (PageRank)

Range: 0-10

This is the number that shows up on the little green bar for each blog using the Google Toolbar. An indicator of the number and quality of links to a page. In this case, to the main page of each blog.

LS (Link Score)

Range: 0-15

We take the raw number of backlinks to each blog (minus links from the blog, or related domain) from multiple link reporting tools, establish an average, normalize for network effect for blogs that are part of larger networks, then assign a score on a 10 point scale.

UI (Unique IP Links)

Range: 0-20

Unique IP Links are also based on data from Majestic SEO that identifies the number of unique IP addresses linking to a website.

In the case of networks or larger publishers who own various domain names, unique IP links will (normally) count links from multiple domains on the same server only once.

A (Alexa)

Range: 0-15

Alexa ranks sites by estimating traffic and reach (the percentage of all web users who have visited that particular site). We take their ranking and assign a score on a 15 point scale.

For blogs hosted on popular domains, we estimate Alexa points based on sites with similar characteristics so that the main domain doesn't skew the score. For example, blogs hosted on the New York Times site are estimated independently of the score nytimes.com might receive.

FD (Facebook Domain Activity)

Range: 0-20

We take the combination of Facebook Likes, Shares and Comments on a blog for the past 90 days, as well as a historical average and assign a ranking on a 15-point scale to each blog.

This number is independent of the number of fans a particular fan page might have, and in most cases is not directly related to if a blog has a Facebook page at all.

TS (Twitter Score)

Range: 0-10

This ranking is based on how often stories from a blog are mentioned on Twitter over a recent period, as well as cumulative tweets to content. It not related in any way to the number of followers a blog account may or may not have.


Previous Rankings

Style99 Spring 2012

Style99 September 2011

Style99 April/May 2011

Style99 April 2010

Style99 January 2010

Style99 September 2009



Research and maintenance of the Style99 ranking is led by YM Ousley. Follow YM's updates on Google+ or LinkedIn.


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